marketing, internet and social media concentration, b.b.a.

b.b.a. degree program

business core (48 hours*) and other required courses for b.b.a. degree

all majors in the b.b.a. degree must complete the following courses:

ac 2503 - financial accounting (3) f, sp, su
ac 2513 - managerial accounting (3) f, sp, su
ba 3403 - enterprise systems and analytics (3) f, sp, su
ba 3703 - business communication (3) f, sp
ba 3803 - business ethics (3) f, sp, su
ba 4503 - business policy and strategy (3) f, sp, su
ec 2413 - principles of microeconomics (3) f, sp, su
ec 2403 - principles of macroeconomics (3) f, sp, su
ent 2503 - an entrepreneur’s introduction to business (3) f, sp
fi 2503 - business analytics (3) f, sp, su
fi 3503 - principles of finance (3) f, sp, su
mg 3013 - business statistics (3) f, sp, su
mg 3503 - principles of management (3) f, sp, su
mg 3613 - legal aspects of business i (3) f, sp, su
mk 3503 - principles of marketing (3) f, sp, su
oscm 3503 - operations and supply chain management (3) f, sp, su
ma 1113 - college algebra (3) f, sp, su or ma 1123 or ma 1135 or ma 1314 or ma 2053

select three hours from the following international courses:

ba 3603 - fundamentals of international business (3) f, sp, su
ac 4803 - global business, culture, and travel to [insert destination] (3)
fi 4803 - global business, culture and travel to [insert destination] (3)
mg 4803 - global business, culture and travel to [insert destination] (3) or
mk 4803 - global business, culture and travel to [insert destination] (3)

note:

* there are 48 hours in the business core. ec 2413 and ma 1113 are also included in the general education requirements.

total hours required: 21

(in addition to b.b.a. requirements)

specific courses required:

mk 3533 - marketing management (3) f, sp
mk 3553 - promotional strategy (3) f, sp and
mk 3573 - consumer behavior (3) f, sp

concentration courses:

mk 3403 - strategic internet marketing (3) f, sp
it 1213 - graphic design studio (3) f
it 2223 - web application development i (3) f, su

three hours from:

marketing (mk), information technology (it except 1000 and it 2043 ), art (ar), communications (co, except co 1003 ), or en3123 st: social media. students should consult a departmental advisor in course selection.