marketing, b.b.a.

b.b.a. degree program

business core (52 hours*) and other required courses for b.b.a. degree

all majors in the b.b.a. degree must complete the following courses:

• ac 2503 - financial accounting (3) f, sp, su
• ac 2513 - managerial accounting (3) f, sp, su
• ba 2601 - connect to a successful career (1)
• ba 3703 - business communication (3) f, sp
• ba 3803 - business values (3) f, sp, su
• ba 4303 - solving business problems (3)
• ba 4503 - business strategy (3) f, sp, su
• ds 2503 - introduction to analytics (3) f, sp, su
• ds 3403 - visual analytics and enterprise systems (3) f, sp, su
• ds 4813 - data driven decision making (3) sp
• ec 2403 - principles of macroeconomics (3) f, sp, su
• ec 2413 - principles of microeconomics (3) f, sp, su
• ent 2503 - an introduction to business (3) f, sp
• fi 3503 - principles of finance (3) f, sp, su
• ma 2183 - elementary statistics (3) f, sp, su
• mg 3503 - leading and managing people (3) f, sp, su
• mg 3613 - legal aspects of business i (3) f, sp, su
• mk 3503 - principles of marketing (3) f, sp, su
• oscm 3503 - operations and supply chain management (3) f, sp, su
• ba 390v - internship in business (0-10) f, sp, su

• all bba majors are required to complete ba 390v   (internship in business) for 0 credit hours.  students may elect to complete ba 390v   for 3 credit hours as part of their individual major’s elective components.

additional major hours required: 21

(in addition to b.b.a. requirements)