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oct 20, 2024
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2021-2022 undergraduate catalog [archived catalog]
marketing, b.b.a.
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business core (52 hours*) and other required courses for b.b.a. degree
all majors in the b.b.a. degree must complete the following courses:
- ma 2183 - elementary statistics (3) f, sp, su
- ent 2503 - an introduction to business (3) f, sp
- ec 2403 - principles of macroeconomics (3) f, sp, su
- ec 2413 - principles of microeconomics (3) f, sp, su
- ac 2503 - financial accounting (3) f, sp, su
- ac 2513 - managerial accounting (3) f, sp, su
- ba 2503 - introduction to analytics (3) f, sp, su
- ba 2601 - connect to a successful career (1)
- ba 3803 - business values (3) f, sp, su
- mg 3613 - legal aspects of business i (3) f, sp, su
- mg 3503 - leading and managing people (3) f, sp, su
- fi 3503 - principles of finance (3) f, sp, su
- mk 3503 - principles of marketing (3) f, sp, su
- oscm 3503 - operations and supply chain management (3) f, sp, su
- ba 3703 - business communication (3) f, sp
- ba 4303 - solving business problems (3)
- ba 4503 - business strategy (3) f, sp, su
- ba 4813 - data driven decision making (3) sp
select three hours from the following international courses:
students select one course from the list given below:
select three hours from the following data analytics courses:
students select one of the courses listed below:
note:
* there are 52 hours in the business core, which excludes ec 2403 and ma 2183 that are included in the general education requirements.
additional major hours required: 21
(in addition to b.b.a. requirements)
specific courses required (12 hours):
students should take all courses listed:
marketing electives (9 hours)
marketing majors interested in internet and social media are encouraged to take it 1213 , it 2223 , and it 2233 .
marketing majors interested in sales are encouraged to take mk 3543 , mk 4583 , and ps 3413 and consider completing the sales minor.
students should complete three courses (9 hours) from the following list of courses.
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