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nov 22, 2024
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2020-2021 undergraduate catalog [archived catalog]
marketing, strategic new media concentration, b.b.a.
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business core (49 hours*) and other required courses for b.b.a. degree
all majors in the b.b.a. degree must complete the following courses:
- ac 2503 - financial accounting (3) f, sp, su
- ac 2513 - managerial accounting (3) f, sp, su
- ba 3403 - enterprise systems, reporting, and visualization (3) f, sp, su
- ba 3703 - business communication (3) f, sp
- ba 3803 - business values (3) f, sp, su
- ba 4503 - business strategy (3) f, sp, su
- ec 2403 - principles of macroeconomics (3) f, sp, su
- ec 2413 - principles of microeconomics (3) f, sp, su
- ent 2503 - an introduction to business (3) f, sp
- fi 2503 - business analysis, techniques and tools (3) f, sp, su
- fi 3503 - principles of finance (3) f, sp, su
- ma 2183 - elementary statistics (3) f, sp, su
- mg 3503 - leading and managing people (3) f, sp, su
- mg 3613 - legal aspects of business i (3) f, sp, su
- mg 4813 - data driven decision making (3) sp
- mk 3503 - principles of marketing (3) f, sp, su
- oscm 3503 - operations and supply chain management (3) f, sp, su
- un 1321 - personal finance (1) f, sp
select three hours from the following international courses:
note:
* there are 49 hours in the business core. ec 2403 and ma 2183 are also included in the general education requirements.
total hours required: 21
(in addition to b.b.a. requirements)
specific courses required:
concentration courses - choose 2 of the following:
three hours from:
marketing (mk), information technology (it except 1000 and it 2043 ), art (ar), communications (co, except co 1003 ), or en3123 st: social media. students should consult a departmental advisor in course selection.
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