mk 45x3 - special topics in marketing (3) f, sp

this course covers a variety of topics not covered, or only lightly covered, in other marketing courses. examples of topics that may be included are: e-commerce, relationship marketing, service marketing and business-to-business marketing. students are expected to complete reading assignments in the various topics and to participate in discussions in a seminar atmosphere.

prerequisite: mk 3503 with a grade of “c” or above.