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nov 21, 2024
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2023-2024 undergraduate catalog [archived catalog]
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mk 3533 - marketing management (3) f, sp this course will focus on the internal organizational issues and tasks of a firm related to marketing, including product creation and development, branding, managing and coordinating marketing efforts at a firm between product development, marketing, sales, and customer support teams.
prerequisite: mk 3503 with a grade of “c” or above.
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