mk 4533 - marketing research and consumer behavior (3) f, sp

this course is the capstone course for the marketing major. by looking at multiple sources of secondary data and collecting and analyzing multiple forms of primary data, students will address marketing problems. additional emphasis is placed on consumer psychology, patterns, and intentions through reviewing research studies and use of established marketing scales.

mk 3503 and (ma 2183 or mg 3013). senior standing.