sep 18, 2024  
2022-23 undergraduate catalog 
    
2022-23 undergraduate catalog [archived catalog]

mk 3753 - global marketing (3) sp


a study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. topics include strategic planning and organizing for international marketing - including pricing, product, promotion and distribution practices.  last offered spring, 2018.

prerequisites: mk 3503  with a grade of “c” or above.