sep 18, 2024  
2022-23 undergraduate catalog 
    
2022-23 undergraduate catalog [archived catalog]

mk 3533 - marketing management (3) f, sp


this course will focus on the internal organizational issues and tasks of a firm related to marketing, including product creation and development, branding, managing and coordinating marketing efforts at a firm between product development, marketing, sales, and customer support teams.

prerequisite: mk 3503  with a grade of “c” or above.