students in the gym looking at a laptop

sport analytics

program overview

program overview

sport analytics is a high-demand field with the potential for growth of 27% in the next five years, becoming a premiere segment of the sports industry. 

lipscomb’s master of science in sport analytics degree program trains students for analytical positions in professional and collegiate sport, as well as other entertainment and sport-related careers. the program aims to enhance knowledge, skills, and abilities to manage, analyze, visualize, and interpret data of those who are seeking these careers. graduates will be equipped with the skills to excel in careers in professional and collegiate sports by working with sport marketing agencies, finance, media, and other sport and e-sport related industries.

this program’s curriculum is designed to give students a holistic view of the industry to examine how analytics can be utilized in sport marketing, sales, finance, contracts, and other competencies in the sport industry. several course offerings include:

  • applied statistics
  • legal and ethical considerations in sport
  • consumer behavior analytics
  • predictive modeling
  • intellectual property and nil

additionally, the program includes built-in capstone opportunities, expert faculty mentorship, and extensive networking opportunities, further enhancing graduate employability and industry readiness.

admissions requirements

admissions requirements

all applicants to the graduate program must submit the following:

  • application with $50 nonrefundable fee 
  • official transcript(s) showing undergraduate degree(s) from a regionally accredited institution
    • prerequisites: college algebra, statistics and introduction to business
    • 2.75 cumulative grade point average on all undergraduate work 
  • two letters of recommendation
  • personal statement (no more than 750 words) including reflections on career aspirations and educational background
  • résumé
  • interview
courses

courses

faculty mentorship, small class sizes

learn from our award-winning, experienced faculty members. our small class sizes allow us to get to know you personally and provide dedicated mentoring. we lead an approachable community within our respective programs. our faculty connections are the experts on their subject matter, too.

expert faculty

learn from faculty who have the real-life experience to properly guide you and who actually care about you. you’ll also have access to participate in research with these qualified experts as you progress in the program.

networking

our deeply connected faculty and experiential learning opportunities offer myriad ways for you to form relationships with leaders in the industry. these connections will serve and support you throughout your career.

our faculty

  • andrew mauldin headshot

    andrew mauldin

    assistant professor

    andrew was born in northeast ohio and has lived in many states over his lifetime. andrew attended harding university where he received his b.a. in kinesiology. after graduating from harding...

    meet andrew mauldin
  • randy bostic headshot

    randy bostic

    assistant professor

    randy is founder of bostic law, pllc. a firm that helps protects assets for families and small business. randy focuses his practice on estate planning through wills, trusts, and probate,...

    meet randy bostic
  • matthew ruiz headshot

    matthew ruiz

    department chair - kinesiology

    professional expertise in sport, exercise and performance psychology.

    meet matthew ruiz

career paths

sport analyst (collegiate or professional)

sport analysts are responsible for reviewing and analyzing data, statistics and trends to provide valuable insights for sport events. this role includes tasks, such as watching game footage, offering commentary and creating written content.

director of finance or marketing

as a finance or marketing director in the sport industry, individuals manage and implement various strategies to plan budgets, improve sales, and affect change for positive costs, income and efficient operations.

athletic administrator

athletic administrators are responsible for overseeing athletic institutions, programs and projects, while managing facilities, teams, and other groups to effectively promote their business through proper budgeting and planning.

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