a professor stands before her class as she talks about a swot analysis

marketing

program overview
courses

lay the foundation you need to set yourself up as an expert in marketing. choose your focus and advance in skill with guidance from our experienced, available faculty. you'll gain the competitive edge by mastering how to bring a product or service from the idea stage to marketplace acceptance.

get real-world experience with nashville-area businesses and social enterprises. you'll graduate with the clout you need to flourish in corporate marketing, advertising, public relations and more.

program foundations

we have designed our curriculum with the goal of developing business leaders who embrace the values and virtues of jesus. developing the values of being purposeful, bold, credible, creative and servant-hearted make our marketing graduates hirable, productive citizens. a foundation of sixteen required business core courses provides our marketing majors with a firm grasp on key marketing principles and affords them the competencies to become ethical leaders.

capstone projects

courses

marketing, b.b.a.

marketing minor

sales minor

contact information

graduate and adult admissions, admin

rick holaway
associate provost for graduate enrollment and director of organizational leadership
(615) 966-6133
rick.holaway@lipscomb.edu

undergraduate business program in tn

internship

become more competitive in the job market with an internship related to your interests. you’ll gain experience and boost your exposure. an internship will also help you learn whether you’ve chosen a career you’ll enjoy.

study abroad

see the world — whether it’s italy, austria, costa rica, england or another country. career opportunities will open for you as you sharpen your foreign language skills. gain the international experience and cross-cultural communication skills you’ll need in our global economy.

expert faculty, small class sizes

learn from award-winning, experienced faculty who actually care about you. our small class sizes allow us to get to know you personally. we lead an approachable community within our respective programs. our faculty connections are the experts on their subject matter, too.

our faculty

rebecca burcham

department chair - management, entrepreneurship & marketing

rebecca calls both hattiesburg, ms and new orleans, la her dual hometowns as she spent equal amounts of time in both during her childhood. she graduated from mississippi state university...
meet rebecca burcham
lindsay dillingham

associate professor

prior to earning her doctorate from the university of kentucky in 2014, dr. dillingham worked for merrill in nashville. since joining the faculty full-time in 2015, she has continued her...
meet lindsay dillingham
rick holaway

associate provost for graduate enrollment and director of organizational leadership

rick holaway serves as the associate provost for graduate enrollment and support, and as an assistant professor in the college of business, teaching marketing and management courses to undergraduate and...
meet rick holaway

career paths

advertising, promotions, and marketing managers

advertising, promotions, and marketing managers plan programs to generate interest in products or services. they work with art directors, sales agents, and financial staff members.

agents and business managers of artists, performers, and athletes

represent and promote artists, performers, and athletes in dealings with current or prospective employers. may handle contract negotiation and other business matters for clients.

market research analysts

market research analysts study market conditions to examine potential sales of a product or service. they help companies understand what products people want, who will buy them, and at what price.